Sacred Summit
Sacred Summit is a local bean-to-bar chocolate and jun kombucha brand that focuses on bringing holistic, sustainable, and ethically-sourced treats to the Portland community. The founders, brothers Giancarlo and Dario are passionate about wellness of both the self and the earth, and weave this message of intentionality and indulgence into every step of their production practice.
Sacred Summit, like many other small businesses, was hit hard by the COVID-19 pandemic. Their revenue fell significantly due to Covid-19 and the loss of farmer’s markets taking place. Without a defined online presence, they had a hard time distinguishing themselves among other chocolate and/or kombucha brands in Portland.
After a year of restricting our movement, our social lives, and our plans, people are excited to indulge in more aspects than just food; they are excited to indulge in life again. We discovered that after a year of reflection, a newfound sense of hope and celebration for a full life drives people to care for themselves in a way that is tailored to their mental, physical, and emotional needs; whether it be through yoga, getting together with friends, or indulging in a high-quality chocolate bar.
With the world slowly re-emerging from these surreal times, we wanted to make a splash with a larger brand presence than ever. By building up their social media presence, they created a more personal connection with their customers both online and off. We wanted to remind our audience that life is sacred and while the COVID-19 pandemic was a time to slow down, we can still sustain some of those self-care practices once this has all passed. Through this campaign, Sacred Summit invites those to celebrate the rebirth of life and community in a post-pandemic summer.