Hailey Allen (she/her)
When I was a toddler, my grandma was convinced that I was going to grow up to be a super genius because I would deconstruct all my mechanical toy cars and dolls to figure out how they work; I just couldn't walk away until I figured out how cranking the dial made my teddy bear sing.
Fast forward a few years, the genius thing didn't work out too well, but the curiosity I had for uncovering the mysteries of the world has remained. Through research and observation, I am always looking for the next "aha!" moment that makes a puzzle fall together. I am no rocket scientist, but if you need someone to go down a Youtube rabbit hole, uncover people's deepest secrets, or become an overnight armchair expert on a topic, I'm your girl.
Opus Agency
Associate Strategy Planner
January 2023- Present
Strategic Coordinator
December 2021 - January 2023
Portland, Oregon
Opus Agency is a full service experiential marketing agency that partners with world shaping brands to create movements in their industry, and the world. The strategy team uses research, insights, and intelligence to guide the creative team, inform leading brands on industry trends, and provide innovative solutions to improve business, connect with audiences, and optimize attendee experience.
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Clients: Salesforce, Dell, Google, Nashville Healthcare Council, Confluent, Oracle, Palo Alto Networks
HMS16
Marketing & Creative Strategy Intern
June 2021 - August 2021
London, England, UK
HMS16 is a creative marketing and communications agency based in London, England, that draws from marketing and consumer research to provide informed brand solutions to their clients. As an intern, I wore many hats spanning strategy, research, and creative departments. I mainly resided in strategy and research, where I led in-depth market and consumer research to brief both client and creative on multiple accounts. Additionally, I worked very closely with the creative director and production team, and was able to assist in creative direction, casting, and management on set of major commercial shoots.
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Clients: Revamp Hair, Learning to Sleep, Civil Servants Pension Association, Travel Mauritius
FIR NW
Senior Strategist
Sept 2020 - June 2021
Portland, Oregon
Fir NW is a student-run advertising agency at Portland State University's School of Business. Working with local brands, we use strategy, media, and creative to solve their business problems. As a senior strategist, I conducted market research, drove strategic direction of campaigns, and crafted briefs to inform and inspire the creative team. Additionally, as an executive team member, I helped make high-level agency decisions regarding new business.
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Clients: Integrity Brewing, Sacred Summit, Hillsboro Fire Department, PSU's Center for Retail Leadership
Portland Fruit Tree Project
Ad Planning & Promotions Intern
Jan - May 2021
Portland, Oregon
Portland Fruit Tree Project is a non-profit that uses mass gleaning efforts to limit food waste, and bring nutritious fruits and vegetables to the food insecure population in Portland. As the ad planning and promotions intern, I developed a one year media plan to promote their tree care services through a paid search campaign. I conducted keyword research, and tracked success through Google Analytics.
YouthPDX
Head Event Coordinator
June 2018 - April 2020
Portland, Oregon
YouthPDX is a non-profit in Portland that provides community and resources for the underserved youth in the city. As the Head Event Coordinator, I planned and executed events of over 600 young adults. I led a team of over 12 planners and creatives, collaborated with local businesses and musicians, and managed all promotional materials for events.
Education
Interests
Portland State University,
Class of 2021
BS in Communications & Advertising Management
In my off time you can find me swimming in a body of water, climbing a mountain, reading a devastatingly good book, sharpening my film photography skills, or trying to find the best cup of coffee in the city!
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