Integrity Brewing Company
Integrity Brewing is a nanobrewery based in Aloha, Oregon. The founders, Andrew and Jeff, went on a vacation to Europe, and came home with a vision to bring traditional, European brewing techniques to the states, while adding their own twist through experimental flavors. Striking a balance between interesting, out-of-the-ordinary beers that still bring a sense of familiarity and comfort isn't easy, but Integrity Brewing has figured out how to make drinking European style beer feel like home.
When the COVID-19 pandemic hit in March 2020, taphouses and bars in the Portland area shut their doors in order to stop the spread. Integrity was founded on the idea that beer brings people together, and since we are unable to do so, their already small presence among beer drinkers had dwindled even further.
We needed to figure out a way to bring attention to Integrity. With the loss of the in-person aspect that Integrity thrived on, we needed to find a way to increase Integrity's online presence to boost awareness of their brand.
We increased awareness with a revamped website and brand awareness campaign that showcased the heart and voice of the Integrity brand. Integrity is a brewer that is truly a part of the community, and we wanted to help recreate the personable experience that comes with local beer tasting in an online environment. Even when we are all apart, we want drinking Integrity to feel the same as it always has: like having a good beer with a friend.